A recent article on ABCNEWS.com sought out an answer to this same question. What sells a house these days? Well, some unusual anecdotal evidence suggests just may be a good Internet listing.
Why? Web listings are crucial because 85 percent of buyers now say they start their searches online.
That is right - 85% (and some reports that I have seen recently put this number closer to 90-95%)
This quote by the CEO of Zillow.com is very telling. "Sellers used to have to worry about curb appeal: How does the grass look, etc.," said Spencer Rascoff, CEO of Zillow.com. "Now a seller needs to worry about Web appeal: When a buyer is browsing on the Web, what is their first impression." (Although the actual property has to look good when the buyers actually get there.)
We have been telling our clients (and anyone else that will listen) that a good online presence for your listing is key. We believe in this and make sure that we apply it to our listings. Here is an example on one of our recent listings located at 2409 Phillips Drive in Alexandria VA. At the time of this posting, we had positioned this property into 5 of the first page listings on Google and we had 20+ photos for the property.
Doesn't it make sense to you as a Reston Virginia Home Seller to take full advantage of the Internet? And this does not just mean a posting of generic information on Realtor.com (all MLS Listings end up here eventually), but all of the available platforms and as many blogs as possible. (Note to Sellers - the Average agent has no idea what I mean by this. They put the property in the multiple listing system and allow the generic system to distrbute the listing. We take the time at The Earl of Real Estate Team to ensure that your listing get syndicated and shared with a number of other locations and our own web of sites. Plural - Sites. All of this creates more exposure for your home or condo in Alexandria Virginia.
You see, alot of these generic sites direct the buyers inquiry to an agent that is not as active (that is why they have the time to sit around and wait for the phone to ring) and does not know anything about the home that is listed.
By covering so many areas and platforms on the web, we make sure that your listing is not only marketed, but we make sure that we get as many of the inquiries about the property to come back to us.
So, is there a Secret? Possibly! It is called playing the percentages and showing up where the majority of buyers are at. The average listing just doesn't do this. It needs to be promoted and positioned on the search engines and then include complete information along with photos and blog postings and other social media presentations.
The Earl of Real Estate™ Team
Keller Williams Realty
Phone: 571-926-9230
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